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Of all the countless free email services available online, Google’s Gmail has emerged as one of the most popular. With more than 425 million users across the globe, the service has taken on and bettered earlier major players in the email market such as Yahoo and Hotmail. Gmail offers initial storage capacity of 1GB per user and supports attachments of up to 25MB – significantly more than many of its rivals offer – so it’s not hard to see why it’s enjoyed such popularity since its initial launch eight years ago. However, there are some Gmail users who don’t use the service to its full potential, as well as others who still haven’t seen for themselves exactly what it has to offer.

Choose a good password
Signing up for a Gmail account couldn’t be much simpler – all you need to do is provide your name, a username and a password. When choosing a password, it’s always a good idea to use a unique one. It might be easier to use similar passwords across each site you use, but that could leave you open to hacking.
Take advantage of advanced security features
The more passwords you use for each login, the more secure your details are likely to be. If you use your email account to communicate with your bank, for example, the chances are your inbox contains some highly sensitive information – and it’s important to keep it out of the hands of would-be fraudsters. You’ll also be asked to provide a security question just in case you do lose or forget your password.
Keep your inbox ordered
Keeping your emails organised is a pretty simple process in Gmail, and it’s always worth taking the time to maintain an orderly inbox. It can be all too easy for messages to get lost in the mire, so be sure to keep different categories of emails separate. This means it’ll be easier for you to access them later on rather than having to sift through the contents of your inbox, which can be a bit of a nuisance.
Prune your inbox regularly
You should also take the time to prune your inbox every now and again by deleting old messages. While Gmail offers generous storage capacity, it isn’t limitless – particularly if you regularly receive sizeable attachments. What’s more, it’s also worth asking yourself whether it’s really worth your while hanging on to emails from months or even years ago.
Check your spam filters
Spam is widely acknowledged as a major bugbear among internet users, and Gmail – like other email providers – has done a lot to ensure its filters are effective. Nevertheless, it will store spam emails in a separate folder in order to avoid clogging your main inbox with them. It’s always a good idea to check your spam filter regularly, just in case any important emails have inadvertently found their way into it.
Empty out the trash and mark the valuable stuff
Once you’re satisfied that there’s nothing in your spam folder that shouldn’t be, you can simply empty it and free up the space. If there are any important emails in your inbox you want to go back to later or hang on to for any other reason, you can simply mark them out with a star, helpfully marking them out for later on.
Author’s Bio: Janice Lincoln is a freelance writer specialising in using technology such as email marketing software and email marketing solutions.

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